Wednesday, January 9, 2008

About me and this blog

Little update: As of January 2010, I am no longer keeping up Heidi & Seek, and instead will be finishing my BA and trying to poke my nose deeper into the book publishing industry.

Hello. I'm Hayley. I run an ethical women's clothing label called Heidi and Seek. I'm 23 and I live in Melbourne, Australia. I'm currently studying at fashion school to hone my self-taught skills while running my business. I'm a partner to an inspiring, supportive, lovely person called Tim and mother to a darling 2-year-old girl named Elliot.

I'm passionate about sustainable living and buying ethically, and I love fashion. Heidi and Seek began as a hobby during 2008 as my way of supporting my ethics and fulfilling my creative need. In November '08 it evolved into a small business. Heidi and Seek is sweatshop-free, as all garments are made by me, plus it's eco-friendly, because the fabrics I use are reclaimed from factories or thrift stores. I believe that reusing is the best way to a sustainable future. You can find out more about ethics in the fashion industry here.

I’m responsible for every aspect of the business, from pattern-making to modelling to packing orders and keeping accounts.

Aside from Heidi and Seek, I love music and am always open to new artist suggestions. My favourites are Rachael Yamagata, Emiliana Torrini, Damien Rice and Radiohead, to name a few. I love thrift shopping because of the amazing things you can find, plus it's inexpensive and eco-friendly. I love making things and seeing what other crafty types have ingeniously created. Tim, Ellie and I are piscatarians on the verge of vegetarianism.

I'm constantly looking for ways I can be kinder to the environment and people through what I buy and how I live. I'm always finding new ways to help me. I'm hoping they will help you too. So I'll share my journey with you.


green is the new black said...

lovely work! love your stuff on etsy.

Anonymous said...

Just caught on to your site from your ad at Wardrobe Refashion - I am thrilled to start looking at all of your lovely items. I am also a huge fan of refashioning, am a sometimes art student (fashion design at the local comm college here in IL, USA), and a huge fan of thrift stores. wow, this comment just turned into a bio. Thanks for sharing your lovely designs with us - can't wait to see more!
annie horn (my older blog) (brand spankin' new - only one post so far...)