Friday, September 11, 2009
franny armstrong and ethical living
I've been getting more and more inspired by the maker of The Age of Stupid Franny Armstrong. Here's a quick interview with her about how making the movie increased her carbon footprint and about her fulfillment in making a difference. I also really like this quote about her, from her Wikipedia page: "When, in a few years' time, Franny Armstrong is being discussed as one of the key documentary film-makers of our generation, you can say you were in there at the start."
I want to get a hold of her previous documentary, McLibel, because I don't know much about the ethics of McDonalds, except that they're probably non-existant. I'm going to try to forego my occasional french fries purchase, but without knowing compelling evidence it's sometimes easy to ignore that nagging feeling.
That's an idea that you're probably already familiar with, but I'm going to remind you about it anyway: positive purchasing. When you are a customer of a company, you sustain them and reinforce what they're doing, whether that's ethical or not. It's our job to find out which companies are aligned with our ethics (or which is the lesser evil, in some cases) and to support them. Looked at another way, it's also moral boycotting.
And it's not just at gift-giving time that we can choose handmade. It's a way of every day living, to try to ensure we're being kind to both the environment and people. It doesn't have to be expensive, often it's cheaper. If I eat before leaving home I won't have had to spend money on drive-through fries. A second-hand piece of furniture costs less than a new piece. If I buy less processed foods, I can afford to buy organic basics. Etc.
What have you bought this week? Could you have made more ethical choices instead?