I was reading some user-submitted eco-tips today, and one of them bascially said 'If you buy green, you can buy as much as you want with a clean conscience'. This is not true. And to be honest, it kind of rubs me the wrong way when I think about those who might read it and think it's correct.
Pretty much everything you can buy comes with a carbon footprint - some are just smaller than others. Significantly smaller, in some cases. I think the difference between new organic cotton and new regular cotton is quite similar, in terms of carbon emissions. Pesticides aren't used, but there is still the water used, transport, manufacturing, production, packaging.. all of these add up.
It rubs me the wrong way when I see product marketing making a similar point: 'here, have a clean conscience!' I know that businesses generally exist to make a profit, and that nobody is going to start a marketing campaign to encourage us to buy less. But there is a middle ground, one that I hope I'm acheiving. Ideally, every one of my customers takes more away from heidi and seek than a garment. Not that we need to be perfect. Instead, that if we are more aware, more connected with the entire process that led a product to us, we can make some kinder decisions, while still staying true to our interests.